Launching soon, the Quality Pet Food Awards will bring together the most forward-thinking brands and retailers in a shared commitment to excellence. Whether leading in premium, natural, sustainable or functional pet nutrition, this is an opportunity to stand out in an increasingly competitive market and be part of something credible, influential and enduring. This is more than an awards programme. It is set to become the benchmark for trust in pet nutrition.

The pet food industry is being driven by premium, natural, sustainable and functional products. The development in food manufacturing in this space is innovative and ever changing. Pet ownership is at record levels in the UK with consumers deeming cats and dogs 'part of the family'.

Welcome to the Quality Pet Food Awards

The Quality Pet Food Awards are set to become the definitive mark of excellence in pet nutrition, celebrating the very best in a fast-growing, high-value market where quality has never mattered more. Backed by the trusted authority of the Quality Food Awards , this new programme will shine a spotlight on the products setting new standards in nutrition, ingredient integrity and innovation. As pet owners increasingly demand the same level of care and quality for their animals as they do for themselves, the need for a credible, independent benchmark has never been clearer.

Why are the Quality Pet Food Awards important?

In a competitive and rapidly evolving category, independent recognition has become a powerful driver of credibility, visibility and commercial success.

What happens next?

Be the first to know when Quality Pet Food Awards entries open and receive expert guidance on how to prepare a strong submission by registering for updates using the button below.

Once entries are open, you will be invited to explore our full range of categories and select the most appropriate areas for your products. From there, you can submit your entry through our dedicated online portal, providing all the information needed for our expert judging panel to fairly assess your product.

Following submission, entries will progress through a two-stage judging process combining expert evaluation and real-world consumer testing. Successful entrants will then be recognised at the inaugural Quality Pet Food Awards and gain the opportunity to use the official award seal across packaging, marketing and retail channels.